Webcasts - Rising Revenues: Diversity in Marketing and Customer Relationship Management

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Webcasts

Rising Revenues: Diversity in Marketing and Customer Relationship Management

Release Date: April 2009
ID: V-0306-09-CH

Leading companies consider marketing and Customer Relationship Management (CRM) to be key functions in generating revenue. Diversity & Inclusion (D&I) is also designed to add value to companies' bottom lines. Although the majority of internationally leading companies recognize D&I as a competitive success factor, it is not yet apparent in many of their marketing and CRM strategies. This webcast will explore how D&I can propel companies' marketing and CRM strategies, thus increasing their sales and customer intimacy. It will also examine what the importance is in international brand management. Specifically, the webcast will address discrepancies in research and the range of possible strategic approaches to success through D&I in marketing and CRM in different industries and countries.

This webcast will discuss:

What are options and implications of embedding D&I in Marketing and CRM?
What are some of the key differences in D&I marketing and CRM in the U.S. versus other regions?
How can companies measure the quantitative or qualitative success or progress of their D&I marketing campaigns?
What will be the key challenges for D&I marketing professionals in the near future?

Panelists:

Michael Stuber, International Researcher, Author and Consultant, European Diversity Research & Consulting

Nadia Younes, Vice President, Global Head of D&I, Novartis Consumer Health

Philippe Zell, Senior Vice President and Chief Marketing Officer, Novartis Consumer Health

Moderator:

Andrew Tank, Executive Director, Communications and Administration, The Conference Board Europe