Webcasts - Social Media: Realizing the Corporate Possibilities

PURCHASE WEBCAST

Registration Fee
$150.00 for Conference Board members
$250.00 for non-members

Add to Cart

*Note: You will be provided with a web link to the recording.

View Cart

Webcasts

Social Media: Realizing the Corporate Possibilities

Release Date: January 2009
ID: V-0284-09-CH

Many fast-growing companies consider the use of social media critical to their business strategy. At a recent Conference Board workshop, nonetheless, human resources and communications executives from some of the world's largest companies cited "anchors" that are slowing their companies down from realizing the full benefit of social media (e.g., insufficient time and dedicated resources, generational resistance to change, and lack of management buy-in- to name just a few). This webcast is designed to help companies overcome obstacles in social media adoption. Participants will learn about early (and successful) social media adopters and the benefits they have derived.

This webcast will discuss:

Best examples of companies that have conquered the social media challenge and the benefits gained, as well as worst practices.
Getting started: building the business case, including understanding and addressing legal issues and working with IT.
Using practical tools, technologies, books, blogs and other resources that can hasten your learning curve and offer solutions to common social media concerns.

Panelist:

Lois Kelly, Partner, Beeline Labs

Moderator:

Richard Badler, Program Director, The Conference Board