Social media either has, or will, forever change the way you, your company and your industry do business. Join us as we explain the change process and how you can make it work for you. We've assembled two panelists, noted author/blogger/strategist Paul Gillin, whose latest book, Social Marketing to the Business Consumer, came out earlier this year; and corporate strategist/practitioner Steve Zenofsky from FM Global, to take you through this topic in three parts: 1. How the change happens, the signs to look for and keys to knowing what the new frontier will look like, 2. How to get on the side of the angels: stories on a litany of companies that have made the transition, and how you can do it too, 3. How companies can use internal social networks to unearth internal knowledge and become more competitive.

Audience: Corporate Communications, Channel Marketing,  B-to-B Marketing,  CMOs,  Business unit leaders, Strategic planners, CTOs, Sales leaders, Sales organizations and HR leaders

Series Host

Richard Badler Capitalizing on more than 30 years of practice in all facets of corporate, internal, consumer, reputation, positioning, issues management, advertising and sports marketing work, in the U.S. and around the world, Richard D. Badler embarked on a com... Full Bio

Social Media and Business (Part 1)

Part 1: How Social Media Will Change Your Game...If It Hasn't Already

01 February, 2012 | ()

Take a look at the travel industry, or journalism. If you think it won't happen to you, your company and your industry, you're dreaming. We'll show you why the social media "tsunami" is happening and what you can do to predict--and prepare for--how this business changer will forever reshape your company and your life.

Speakers

	Paul Gillin Author and Consultant, New Media Technologies Paul Gillin is a writer and content marketing consultant specializing in technology and new media. He advises business-to-business marketers on strategies to optimize their use of online channels to reach buyers cost-effectively at different stage... Full Bio
	Steve Zenofsky, APR Assistant Vice President FM Global Manager, Public Relations With two decades of public relations experience in the corporate, non-profit and healthcare sectors, Steve Zenofsky, APR, is assistant vice president and manager of public relations for FM Global (www.fmglobal.com), one of t... Full Bio

Social Media and Business (Part 2)

Part 2: Is There a Social Media Side of the Angels? And How Do You Get There?

03 February, 2012 | ()

So, how do you get on the side of the angels when it comes to the "tsunami" we call social media? We'll give you a litany of companies that have made the transition, explaining what they've done and how they've done it. There's a pattern to the waveform out there, and we'll show you what successful organizations have done to engage their customers. After all, what's the ROI of happy customers?

Speakers

	Paul Gillin Author and Consultant, New Media Technologies Paul Gillin is a writer and content marketing consultant specializing in technology and new media. He advises business-to-business marketers on strategies to optimize their use of online channels to reach buyers cost-effectively at different stage... Full Bio
	Steve Zenofsky, APR Assistant Vice President FM Global Manager, Public Relations With two decades of public relations experience in the corporate, non-profit and healthcare sectors, Steve Zenofsky, APR, is assistant vice president and manager of public relations for FM Global (www.fmglobal.com), one of t... Full Bio

Social Media and Business (Part 3)

Part 3: Internal Social Networks: How to Unearth Knowledge Within Your Company

09 February, 2012 | ()

They're there, almost under your nose--the internal social networks that exist in your organization, whether you know them (or like them) or not--and they aren’t going away. What you may not know is that they can actually be a treasure trove of information and knowledge about your organization, products and competition, and they're ripe to be tapped into if you know how. We'll show you what progressive organizations are doing to capitalize on their own body of knowledge, as represented by the informal networks of their own people, and how they're becoming more responsive and competitive in the process.

Speakers

	Paul Gillin Author and Consultant, New Media Technologies Paul Gillin is a writer and content marketing consultant specializing in technology and new media. He advises business-to-business marketers on strategies to optimize their use of online channels to reach buyers cost-effectively at different stage... Full Bio
	Steve Zenofsky, APR Assistant Vice President FM Global Manager, Public Relations With two decades of public relations experience in the corporate, non-profit and healthcare sectors, Steve Zenofsky, APR, is assistant vice president and manager of public relations for FM Global (www.fmglobal.com), one of t... Full Bio