Syndicating High-Value Enterprise Content Across the Web
18 May, 2010 | (01 hr)
With customers increasingly leading the public "discussion" of products, brands and marketing through their use of social media and other online platforms, executives in brand management, marketing, corporate communications and digital strategies can use the new digital tools (rather than be used by them) to achieve business goals – improve competitive position, increasing market penetration, and manage brand – despite the digital "noise".
By understanding that corporations are, in this regard, "publishers," business executives can acquire effective digital asset management strategies and tactics from leaders in the media industries. Join the editors of two innovative online publishing sites – The New Yorker and Turner – to learn how they have been reinventing publishing, and how you can apply their thinking to managing and publishing your corporate content. This "convergence" of digital media has happened so quickly that the most reliable resources are practitioners in the field.
This webcast will discuss:
- The convergence of media platforms in the digital space
- Implementing a strategy of "Create Once, Distribute Everywhere"
- Adapting content to multiple platform distribution
- Making the public "discussion" productive through social and digital media participation
- Meaningful metrics in the digital space
Jim Lichtenberg's expertise is in e-business strategy. Lichtenberg has successfully completed business-building assignments for clients such as Prudential, Nestle, John Wiley, AT&T, and DuPont. His articles on technology and culture have appea... Full Bio
Alexis Lloyd is a Creative Technologist for the Research and Development group at The New York Times Company. She is responsible for researching technology trends and prototyping future interfaces for content consumption across multiple platforms ... Full Bio