Senior Marketing Executives
We are pleased to introduce Conference KeyNotes, a new offer from The Conference Board, providing the benefits of our signature conferences without the travel cost. Conference KeyNotes includes a webcast with video presentations from selected speakers, live Q&A and a written summary of the conference, including benchmarking data and attendees’ planned action steps.
17 March, 2010 | (01 hr)
This Conference KeyNotes Webcast provided highlights of The 2009 Senior Marketing Executive Conference (November, 2009). Video footage of two headline presentations set context for live questions and answers with the presenters.
This webcast discussed:
- Connecting Marketing to CEO Strategy
- How branding must support the business strategy
- Social Media and traditional Marketing–Anticipating digital body language
Speakers
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Michael J. Critelli
Mr. Critelli recently retired from Pitney Bowes, a $6.3 billion mailstream solutions company, after a nearly 30-year career, at the end of which he served as chairman for 12 years and chief executive officer for...
Full Bio
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Richard S. Braddock
Mr. Braddock, began his business career in 1965 spending a number of years in product management at General Foods. He joined Citicorp in 1973, was elected to the board of directors in 1985 and was elected presid...
Full Bio
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David J. Reibstein
(Moderator)
Dr. David J. Reibstein is the William S. Woodside Professor and Professor of Marketing at The Wharton School, University of Pennsylvania. Dave was also the Executive Director of the Marketing Science Institute. Prior to his appointment at ... Full Bio |