Rising Revenues: Diversity in Marketing and Customer Relationship Management
28 April, 2009 | (01 hr)
Leading companies consider marketing and Customer Relationship Management (CRM) to be key functions in generating revenue. Diversity & Inclusion (D&I) is also designed to add value to companies' bottom lines. Although the majority of internationally leading companies recognize D&I as a competitive success factor, it is not yet apparent in many of their marketing and CRM strategies. This webcast will explore how D&I can propel companies' marketing and CRM strategies, thus increasing their sales and customer intimacy. It will also examine what the importance is in international brand management. Specifically, the webcast will address discrepancies in research and the range of possible strategic approaches to success through D&I in marketing and CRM in different industries and countries.
This webcast will discuss:
- What are options and implications of embedding D&I in Marketing and CRM?
- What are some of the key differences in D&I marketing and CRM in the U.S. versus other regions?
- How can companies measure the quantitative or qualitative success or progress of their D&I marketing campaigns?
- What will be the key challenges for D&I marketing professionals in the near future?
Current Group Adviser, Diversity & Inclusion Rio Tinto (since summer 2011) and former Vice President, Global Head of D&I, Novartis Consumer Health and
Nadia Younes was Vice President and Global Head of Diversity & Inclusio... Full Bio
Philippe Zell is Senior Vice President, Head of Global Categories and Chief Marketing Officer for Novartis Consumer Health’s Over-the-Counter Business Unit (OTC).
In this role, he oversees all categories and marketing activities associated... Full Bio
Andrew Tank is executive director, corporate services, at The Conference Board Europe, which is based in Brussels.
Tank coordinates research projects focused on productivity, organizational effectiveness, and corporate governance in Europe... Full Bio