Marketing & Communications Webcasts

2. Internal Branding: A Winning Relationship with Your Employees

   29 May, 2013 03:00 PM EST [15:00] | Conference KeyNotes

   Executives from Dell and Ford Motor Company will discuss how to create internal brand ambassadors, live the brand promise and activate the core beliefs and values of the organization.

4. Brand Perception: Reshaping the Way our Customers See Us

   03 June, 2013 03:00 PM EST [15:00] | Conference KeyNotes

   Hear how Corning, the world leader in specialty glass and ceramics has carefully managed brand perceptions for long term results.

6. The Rising Tide of the Internet of Things

   10 June, 2013 12:00 PM EST [12:00] | Special Webcast

   During this interactive session, Andy Castonguay, Principal Analyst at Informa, will discuss the following: mobile market overview, evolving Internet of things, home automation & security, and connected vehicles.

8. Megatrends: Driving Brand Growth in the Social Media Era

   20 June, 2013 03:00 PM EST [15:00] | Conference KeyNotes

   A panel of experts will discuss how you can deliver on your brand promise including: Organizing, implementing, and controlling your corporate image, Generating and managing your social media effort and Working with employees to increase brand value.

On Demand

1. Trust in Business

   08 May, 2013 | Special Webcast

   Trust in business after the Financial Crisis of 2007/08 is again a challenge for the business community. On this webcast, Jon Spector, president and CEO of The Conference Board will discuss the challenges and solutions with two though leaders in the area.

2. Human Rights Risk (Part 2)

   02 May, 2013 | KnowlEdge Series | 1:57

   We will hear from corporate leaders and why they have committed resources to manage their human rights risks. We will discuss how they got started in this area and who internal stakeholders are within companies.

3. Human Rights Risk (Part 1)

   30 April, 2013 | KnowlEdge Series | 2:05

   We will learn the who, what, why, and how of human rights risks. While many think of this as an issue for emerging markets only, human rights violations happen in every country around the world.

4. The Naked Company: Engaging Employees in a Transparent World

   12 April, 2013 | Conference KeyNotes | 1:39

   Employees can shape a company’s reputation in an instant.  Today, companies must proactively and authentically engage their employees. Cisco Systems and ROI Communications will share their best practices for doing that.

5. Cross-Silo Collaboration: Mayo's Patient-Centric Culture

   11 April, 2013 | Special Webcast

   Learn how the Mayo Clinic's boundary-crossing culture leads to a highly satisfying experience for both its patients and employees.

6. Work, Income, and Consumption (Part 3)

   28 March, 2013 | KnowlEdge Series | 1:19

   Gad Levanon and Kathy Bostjancic will discuss how the different trends discussed in parts 1 and 2 will impact consumer spending.

7. Work, Income, and Consumption (Part 2)

   26 March, 2013 | KnowlEdge Series | 1:19

   Bart van Ark and David Autor will discuss new trends in income inequality, their causes and impact on consumer spending.

8. Your 2013 Must-Do List: Competitive Intelligence Professionals

   18 March, 2013 | Special Webcast | 3:06

   What are recognized leaders in the field of competitive intelligence seeing as their biggest challenges this year—and what “critical few” actions will they take?

9. Work, Income, and Consumption (Part 1)

   14 March, 2013 | KnowlEdge Series | 1:19

   Gad Levanon and Bert Colijn will discuss the main trends in global labor markets and their impact on the ability of household to consume.

10. Energise The Enterprise

    11 March, 2013 | Special Webcast | 8:20

    The widespread adoption use of social media tools has fundamentally changed the way that consumers engage with organisations, no matter what sector your organisation is in.

11. Communication Measurement: Results-Driven Strategies

    07 March, 2013 | Conference KeyNotes | 2:55

    Bill White, Senior Vice President, Corporate Communications at Sprint will reveal how to design a communications audit, become more proactive with feedback, monitor and measure your cross-functional strategies and get mgmt. to act on the results.

12. The Making of a CCO…Tips to the Top

    05 March, 2013 | Conference KeyNotes | 4:01

    Few talk about the other side of the equation, the personal side if you will, of navigating your way to the top and staying there. A former SVP of Corporate Affairs & President of Kraft Foods Foundation will share the unvarnished truth.

13. Internet-Based Innovation in the Global Ecosystem

    05 March, 2013 | Special Webcast | 2:29

    Discover how 3M is applying internet-centric innovation to forge powerful new connections with customers worldwide.

14. Seven Ways to Make Your Customer Experience Less Boring

    15 February, 2013 | Special Webcast | 3:44

    Explore how most successful brands in B2C and B2B across industry sectors have found the secret to balancing quality, consistency, and experience that truly wow customers.

15. Your 2013 Must-Do List: Burning Platforms for Communicators

    06 February, 2013 | Special Webcast | 5:50

    Leaders in communications management are anticipating future challenges and identifying that "short list" of actions they must take to help their organizations succeed. Join this webcast for a rare glimpse into their priorities and help shape your own.

16. Onboarding that Yields Innovation

    05 February, 2013 | Special Webcast | 3:1

    Learn to use onboarding practices with social enterprise techniques to drive innovation in the social enterprise.

17. Book Discussion: Beyond the Familiar

    04 February, 2013 | Special Webcast

    Patrick Barwise, author of Beyond The Familiar, discusses how strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out.

18. Your 2013 Must-Do List: Social Media Practitioners

    24 January, 2013 | Special Webcast | 6:31

    Which Social Media challenges and opportunities are so compelling that they've landed on leaders’ 2013 "must-do" lists? Tune in to this webcast to hear from social media leaders, ask your burning questions, and create your own list for 2013.

19. Your 2013 Must-Do List: Change Management Professionals

    17 January, 2013 | Special Webcast | 2:32

    When expectations for performance grow and resources are tight, choosing the right priorities is critical. This webcast gives a rare glimpse into what Change Management leaders are selecting for their 2013 "Must-Do" list.

20. Your 2013 Must-Do List: Connecting with Millennials

    19 December, 2012 | Special Webcast | 2:01

    Discover what measures corporate leaders are taking to ensure strong and positive connections with the next generation from a generational strategy expert. Build your own 2013 "must-do" list for engaging millennials in the workforce.

21. Europe's Future Research & Innovation Policy & Its Impact on Business

    18 December, 2012 | Special Webcast | 5:46

    This webcast is part of The Conference Board Director General Series. A series of briefings with senior officials from the EU Commission. Our guest speaker for the 2nd December webcast is Director General for DG Connect, Robert Madelin.

22. Prepare Future Leaders: Using Virtual Tech and Mobile Devices

    14 December, 2012 | Conference KeyNotes | 4:51

    Learn how this organization recently developed a new executive development approach involving virtual collaborative cohorts, which utilized mobile technology and social media to create a flexible and engaging experience.

23. Your 2013 "Must-Do" List: Burning Platforms for Brand and Marketing Practitioners

    04 December, 2012 | Special Webcast | 3:29

    Hear from Brand and Marketing Leaders on how they plan to expand their contribution in 2013 and gain insights and ideas for your own “must-do” list.

24. Shift to Brilliant Employee Brand Experiences: The Vuja de Moment

    26 November, 2012 | Conference KeyNotes | 6:28

    Join us for a reprisal of the highly rated keynote presentation from the last Extending Your Brand To Employees Conference. This session defines a seven-step framework to reignite your brand.

25. Social Media for Business Performance

    01 November, 2012 | Special Webcast | 2:39

    How can organizations leverage their existing internal social collaboration tools to directly increase productivity, reduce costs, accelerate innovation, and grow profits?

26. Trends in U.S. Consumer Spending

    30 October, 2012 | Special Webcast

    Consumption in the U.S has experienced major changes since the great recession. We will describe these changes and their causes, with a particular focus on the impact of the housing market, and discuss the outlook for consumption in the coming year.

27. Employer Branding in Asia

    30 October, 2012 | Special Webcast

    This webcast will focus on how organizations can develop strategies for employer branding, with a focus on Asia.

28. HR and the Social Media Revolution

    25 October, 2012 | Conference KeyNotes

    Social media and social networks have the power to revolutionize how HR performs its function. In this session, a senior HR executive will share his perspective on social networks and how he uses them in his organization.

29. Extending Your Brand to Employees

    02 October, 2012 | Special Webcast | 1:37

    Dorel Recreational Leisure developed a new vision and business strategy to proactively meet the needs of the changing marketplace. This case study outlines the process they followed to engage their employees in an inspiring and actionable way.

30. Let Go & Lead! Innovative Thinking from Influential Leaders

    24 September, 2012 | Special Webcast

    This webcast will share perspectives on what it means to lead in today’s ever-changing world; a world where leaders feel less and less in control.

31. The Core Elements of a Successful Change Communications Plan

    11 September, 2012 | Conference KeyNotes | 4:18

    Communicating change takes more than sending a memo—it takes the ongoing engagement of all stakeholders. We’ll look at winning strategies to accomplish this and examples for communicating with all the people you need to engage.

32. Think Global, Act Local: Strategies for Success (Part 2)

    21 June, 2012 | KnowlEdge Series

    Leaders in every sector, every function, every size of organization are increasingly trying to “fix” what they see as problems of consistency between local teams and those at Headquarters.

33. Think Global, Act Local: Strategies for Success (Part 1)

    30 May, 2012 | KnowlEdge Series

    Leaders in every sector, every function, every size of organization are increasingly trying to “fix” what they see as problems of consistency between local teams and those at Headquarters.

34. Customer Loyalty Measurement is Broken–Let's Fix it!

    23 May, 2012 | Conference KeyNotes

    There is growing evidence that classic measures of customer loyalty are weak predictors of business outcomes. Hear about this award winning Harvard Business Review published thought leadership, in this practical “tools you can use” session.

35. Using Social Media to Drive Operational Excellence

    21 May, 2012 | Special Webcast | 02:44

    Social media is enabling transformation in some important parts of the value chain, especially marketing and communications. It’s time to learn and apply these game-changing technologies to the core of business: operations.

36. Information and Communication Technology: Strategies for the Road Ahead (Part 3)

    14 May, 2012 | KnowlEdge Series | 14:16

    How will the regulatory environment for information and communication technology evolve in the coming decade, and what new challenges will regulators face as new applications and platforms emerge?

37. The Changing MO of the CMO: How the Convergence of Brand and Reputation is Affecting Marketers

    10 May, 2012 | Special Webcast | 01:57

    In this webcast, hear from Bill Becker of Deere & Co. on how the traditional split between brand and corporate marketing has become irrelevant. Explore how the increasing merge of brand and reputation is disrupting the marketing function as never before.

38. Information and Communication Technology: Strategies for the Road Ahead (Part 2)

    10 May, 2012 | KnowlEdge Series | 00:55

    While the economic and business gains from ICT are clear, how has it impacted society and culture? How can we reduce negative social and cultural effects from transitioning to new applications?

39. Managing Stakeholders In The Age Of New Media

    10 May, 2012 | Special Webcast

    An interactive presentation with Mark Hunter from INSEAD, who's research has identified a powerful sector of media that is controlled by stakeholders with the purpose of influencing other stakeholders and organizations (like governments or firms).

40. The Changing MO of the CMO: How the Convergence of Brand and Reputation is Affecting Marketers

    08 May, 2012 | Special Webcast

    The traditional split between brand and corporate marketing has become irrelevant. Explore how the increasing merge of brand and reputation is disrupting the marketing function as never before, and how marketers are coping with the new reality.

41. Information and Communication Technology: Strategies for the Road Ahead (Part 1)

    03 May, 2012 | KnowlEdge Series | 00:55

    The past decades have seen major economic, social, and cultural gains from Information and Communication Technology. But what more can we expect? Has ICT run its course, or are the new applications around the corner? And what barriers remain?

42. Unleashing the Power of Social Media Within Your Organization

    28 March, 2012 | Conference KeyNotes

    APCO Worldwide and Gagen MacDonald have teamed up to commission a groundbreaking research study to survey employees on the use of social media in the workplace and its impact on employee engagement and internal communications.

43. Connecting Employees and Customers Through Hugs

    07 March, 2012 | Conference KeyNotes

    Cited as a top 10 Retail Visionary of All Time, practitioner, leader and best-selling author, Jack Mitchell will share how his stores have built world famous customer and employee loyalty through the concept he has dubbed as ‘Hugs’. This is a practical—and inspiring—tool that you can immediately implement throughout your organization.

44. Social Media and Business (Part 3)

    09 February, 2012 | KnowlEdge Series

    We'll show you what progressive organizations are doing to capitalize on their own body of knowledge, as represented by the informal networks of their own people, and how they're becoming more responsive and competitive in the process.

45. Social Media and Business (Part 2)

    03 February, 2012 | KnowlEdge Series

    So, how do you get on the side of the angels when it comes to the "tsunami" we call social media? We'll give you a litany of companies that have made the transition, explaining what they've done and how they've done it.

46. Social Media and Business (Part 1)

    01 February, 2012 | KnowlEdge Series

    We'll show you why the social media "tsunami" is happening and what you can do to predict--and prepare for--how this business changer will forever reshape your company and your life.

47. The Rapid Evolution of the Digital Function: Finding the Path to Value Creation (Part 2)

    06 December, 2011 | KnowlEdge Series

    This session will explore the relationship between IT and Business Units including a discussion of who and what drives the funding of digital initiatives and the metrics used to measure results. We will also assess trends over the next 6-24 months.

48. Corporate Ambassadors – Redefining the Way we Engage Customers

    30 November, 2011 | Special Webcast

    For the past decade, marketers have been adjusting to a new era of deep customer engagement. To engage customers whenever and wherever they interact with an organization must be the task of the entire enterprise, not just the Marketing department.

49. The Rapid Evolution of the Digital Function: Finding the Path to Value Creation (Part 1)

    29 November, 2011 | KnowlEdge Series

    This session will discuss how to create an effective governance structure and build productive relationships with the Business Units. We will focus on employing Project Management for governance and managing the growing demand for new skills.

50. Growing Beyond Borders, Minimising Risks

    28 November, 2011 | Special Webcast

    One of the puzzles of the sluggish global economy today is why companies aren't investing more. They certainly seem to have good reasons to. Yet many companies are holding back....

51. Extending Your Brand to Employees

    07 September, 2011 | Conference KeyNotes

    This Conference KeyNotes Webcast from the Extending Your Brand to Employees Conference will feature Dr. James Merlino, Chief Experience Officer, The Cleveland Clinic. Dr. Merlino shares highlights of how The Clinic has engaged employees to increase patient satisfaction.

52. The Middle Matters: Leveraging Mid-Level Leaders to Drive Performance

    30 August, 2011 | Conference KeyNotes

    Kris Routch, Executive Consultant at DDI and Dr. William Shepherd, Senior Vice President at Huntington Bancshares Incorporated will discuss how mid level management is a key driver of performance.

53. The Conference Board CEO Challenge 2011: A Conversation with Two Mid-Market CEOs

    16 June, 2011 | Special Webcast

    This webcast will discuss: Challenges of Finding and Retaining the Best Talent Maintaining an Innovative Culture Dealing Creatively with a new world of government regulations The intersection of the challenges, perspectives, and needs of larger and smaller firms

54. Customer Experience: Insights from Southwest Airlines and The Mitchell Family of Companies

    19 May, 2011 | Conference KeyNotes

    This Conference KeyNotes Webcast will include video clips from The Conference Board 2011 Customer Experience Leadership Conference. Highlights from selected sessions will be featured, including: • “Providing the Best Customer Experience”

55. Helping Employees Contribute to Business Success

    05 May, 2011 | Conference KeyNotes

    This Conference KeyNotes Webcast on Extending Your Brand to Employees will feature executives from Convergys and Prudential Financial discussing how to engage employees in the business strategy and deliver on the brand promise.

56. Lessons From America’s Top CMOs

    07 April, 2011 | Conference KeyNotes

    This Conference KeyNotes Webcast (The 2010 Senior Marketing Executive Conference) discusses “Lessons From America’s Top CMO’s” and “A Case Study of Reinventing Marvel (Comic Books.)”

57. Corporate Image & Branding: New Ways to Engage Stakeholders

    07 April, 2011 | Conference KeyNotes

    This Conference KeyNotes Webcast will include video clips and live discussion of a session delivered at The 2011 Corporate Image and Branding Conference. IBM and Brand Logic discuss new ways to engage stakeholders in the brand.

58. Mobilize Your Organization: Digital Media Goes Mainstream in Support of Corporate Functions (Part 3)

    19 January, 2011 | KnowlEdge Series

    Explore how digital media are ‘going mainstream’ and becoming an integral part of the core functions of corporations.

59. Mobilize Your Organization: Digital Media Goes Mainstream in Support of Corporate Functions (Part 2)

    08 December, 2010 | KnowlEdge Series

    Explore how digital media are ‘going mainstream’ and becoming an integral part of the core functions of corporations.

60. Mobilize Your Organization: Digital Media Goes Mainstream in Support of Corporate Functions (Part 1)

    01 December, 2010 | KnowlEdge Series

    Explore how digital media are ‘going mainstream’ and becoming an integral part of the core functions of corporations.

61. Revitalizing Your Customer Loyalty Program

    10 November, 2010 | Special Webcast

    As companies emerge from the recession and assess the value of satisfaction/loyalty programs, they are looking for ways to reduce costs and increase value. Learn how companies are reassessing and rethinking their strategies in this new environment.

62. Influence Tracking: Exploring the Complex Conversation between Audience and Brand

    26 October, 2010 | Special Webcast

    Join us as we examine the current state of play in market research, new models and tools available to marketing teams, and what we are learning about the evolving world of market research.

63. The Emergent Organization: Enabling Change and Growth Through Digital Media (Part 3)

    29 July, 2010 | KnowlEdge Series

    This final session will examine a company that used social media and other digital applications to create teams and integrate cultures after a major transition.

64. The Emergent Organization: Enabling Change and Growth Through Digital Media (Part 2)

    22 July, 2010 | KnowlEdge Series

    This session will discuss internal uses of digital media for large companies to remain agile enough to recognize and embrace new opportunities

65. The Emergent Organization: Enabling Change and Growth Through Digital Media (Part 1)

    15 July, 2010 | KnowlEdge Series

    This session will present a case study from a company that has transformed its core business model by empowering consumers through the innovative use of digital media.

66. Corporate Communications and Web 2.0

    30 June, 2010 | Conference KeyNotes

    This Conference KeyNotes Webcast will provide highlights of The 2010 Corporate Communication and Web 2.0 Conference (May, 2010). Video footage of the Conference will set context for live questions and answers with the presenters.

67. The Employee Healthcare Workshop

    09 June, 2010 | Conference KeyNotes

    This Conference KeyNotes Webcast will provide highlights of The 2010 Employee Healthcare Pre-Conference Workshop, held in February and March, 2010. Video footage of the session will set context for live questions and answers with the presenters.

68. Social Media Meet-up

    08 June, 2010 | Conference KeyNotes

    This Conference KeyNotes Webcast will provide highlights of The 2010 Social Media Meet-up (April, 2010). Video footage of two headline presentations will set context for live questions and answers with the presenters.

69. Syndicating High-Value Enterprise Content Across the Web

    18 May, 2010 | Special Webcast

    Join the editors of two innovative online publishing sites – The New Yorker and Turner – to learn how they have been reinventing publishing, and how you can apply their thinking to managing and publishing your corporate content.

70. Customer Experience Management

    12 May, 2010 | Conference KeyNotes

    This Conference KeyNotes Webcast will provide highlights of The 2010 Customer Experience Management Conference (March, 2010). Video footage of two headline presentations will set context for live questions and answers with the presenters.

71. Senior Sales Executives

    22 April, 2010 | Conference KeyNotes

    This Conference KeyNotes Webcast will provide highlights of The 2010 Senior Sales Executive Conference (February, 2010). Video footage of two headline presentations will set context for live questions and answers with the presenters.

72. Senior Marketing Executives

    17 March, 2010 | Conference KeyNotes

    This Conference KeyNotes Webcast provided highlights of The 2009 Senior Marketing Executive Conference (November, 2009). Video footage of two headline presentations set context for live questions and answers with the presenters.

73. Social Media

    03 March, 2010 | Conference KeyNotes

    This Conference KeyNotes webcast will provide highlights of The 2009 Social Media Conference (October, 2009). Video footage of two headline presentations will set context for live questions and answers with the presenters.

74. Extending Your Brand to Employees

    24 February, 2010 | Conference KeyNotes

    This Conference KeyNotes Webcast will provide highlights of The 2009 Extending Your Brand to Employees Conference (November, 2009).

75. Succession Management

    03 February, 2010 | Conference KeyNotes

    This Conference KeyNotes webcast will provide highlights of The 2009 Succession Management Conference (October, 2009). Video footage of two headline presentations will set context for live questions and answers with the presenters.

76. Leadership Development

    10 December, 2009 | Conference KeyNotes

    This webcast will include video footage of two headline presentations that will set the context for live questions and answers with the presenters.

77. Strategic Outsourcing

    03 December, 2009 | Conference KeyNotes

    This webcast will provide highlights of The 2009 Strategic Outsourcing Conference (September, 2009). Video footage of two headline presentations will set context for live questions and answers with the presenters.

78. Social Media’s Silver Lining

    06 October, 2009 | Special Webcast

    This webcast will discuss the approaches, tactics, and business cases for mining the silver lining of social media, thereby creating productivity-enhancing practices that can advance their own businesses.

79. Embracing Social Media to Corporate Advantage (Part 3)

    29 April, 2009 | KnowlEdge Series

    Efforts to harness social media to enhance productivity and innovation often stall on issues of control over the self-organizing nature, potential detrimental use, lack of trust and legal and security issues. What are best practices that can help mitigate these very real concerns?

80. Rising Revenues: Diversity in Marketing and Customer Relationship Management

    28 April, 2009 | Special Webcast

    This webcast will explore how Diversity & Inclusion can propel companies' marketing and CRM, thus increasing their sales and customer intimacy.