03 June, 2014 10:00 AM EST [10:00] | (1 hr) | Time Zone Converter

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Demand shifts include the migration of consumers to products and services that better serve their changing needs. It is easy to overestimate or understate the growth potential of existing and new markets as the dots of industry intelligence and macroeconomic dynamics are often unconnected. This webcast will explore the underlying drivers of demand shifts and frame the market effect when a new or existing consumer problem is met by a new supply solution. We will discuss how to measure and analyze the emerging outcome in terms of a migration in consumer spending and connect the macro and the micro perspectives.

This webcast is part of a new series of unique webcasts featuring exclusive insights from research in progress, across each of our three practice areas. To see the full roster of KnowlEdge Series programs, please see www.conferenceboard.org/webcasts

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