Think Global, Act Local: Strategies for Success
Leaders in every sector, every function, every size of organisation are increasingly trying to “fix” what they see as problems of consistency between local teams and those at Headquarters. For example:
- Your strategy implemented in regions and countries differently than at Headquarters
- Your products and services being changed for local markets
- Your HR policies being implemented abroad not quite as you’d planned
Often, organizations respond by creating processes to ensure consistency to subsequently makes the “problem” disappear. However, the “problem” does not go away which is characteristic of dilemmas, recurring themes that don’t seem to respond to the clear-cut fixes.
This interactive webcast is infused with small group activities to provide frequent opportunities for you to share personal experiences, ask questions and try out ideas and new behaviours in a safe and confidential setting. The process is engaging, fun, experiential and effective. You will examine real-life examples of business situations to clarify the concepts presented.
PART ONE: Managing Global/Local Dilemmas in B2C Enterprises… view details
30 May, 2012 10:30 AM EST [10:30], 04:30 PM CET [16:30], 03:30 PM GMT [15:30] | (1 hr)
In Part 1, participants will explore:
- Ways to define a dilemma and distinguish it from a “problem”
- Explore the upsides and downsides of the global/local dilemma
- Consider strategies that integrate global and local since organizations with international operations must do both well and simultaneously
- Insights from Patagonia
Speakers
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Allyson Stewart-Allen
Allyson Stewart-Allen is an internationally-recognised marketing advisor who helps leading brands to successfully trade globally. An accomplished speaker, broadcaster and author, Allyson founded International Marketing Partners to help cli... Full Bio |
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Lee Turlington
Lee Turlington is Vice President of Global Product at Patagonia. He provides strategic leadership for product design, advanced innovation, global merchandising, and materials development with a fully integrated approach. With over twenty-fiv... Full Bio |
PART TWO: Managing Global/Local Dilemmas in B2B Enterprises… view details
21 June, 2012 10:30 AM EST [10:30], 04:30 PM CET [16:30], 03:30 PM GMT [15:30] | (1 hr)
In Part 2, participants will explore:
- the features covered in part 1 of “dilemmas” versus “problems”
- the strategies of BBC Worldwide that apply to integrate global and local approaches to its international operations in a number of functional areas
- tips and challenges of how BBC Worldwide keeps the dilemma consistently in its sights and managed
- advice for how you and your organization can successfully manage dilemmas
Speakers
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Allyson Stewart-Allen
Allyson Stewart-Allen is an internationally-recognised marketing advisor who helps leading brands to successfully trade globally. An accomplished speaker, broadcaster and author, Allyson founded International Marketing Partners to help cli... Full Bio |
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Deborah Rowland
Deborah Rowland joined BBC Worldwide as People Director in September 2011 and is responsible for all aspects of HR, Technology and Property. Her remit incorporates IT infrastructure, programmes and projects; organisational development and learning... Full Bio |
Series Hosts
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Sara Murray
Director, Executive Programmes The Conference Board |