Mobilize Your Organization: Digital Media Go Mainstream in Support of Corporate Functions
The pioneering use of digital media in business was initially the focus of a company’s online strategy, innovation and/or corporate communications team. Over the past two years, however, as these tools have grown to prominence both in terms of number(s) (some 300 different platforms) and impact (Facebook is cresting toward half a billion users worldwide), their importance for business is beginning to grow and spread throughout the larger corporate body. Explore how digital media are ‘going mainstream’ and becoming an integral part of the core functions of corporations.
Executives in functional and operational leadership roles who are interested in exploring the potential business productivity and effectiveness benefits of new media in their organization.
PART 1… view details
01 December, 2010 11:00 AM EST [11:00] | (30 mins)
For over 19 years, Dr. Jonathan Reichental has been helping organizations across the world leverage the value of information and communications technology to solve business problems, increase effectiveness, and support revenue growth opportunities... Full Bio
PART 2… view details
08 December, 2010 11:00 AM EST [11:00] | (30 mins)
Mitra M. Best
Mitra M. Best is the U.S. Innovation Leader at PricewaterhouseCoopers, leading the disciplined approach to inspire, evaluate and implement innovative ideas across the organization with the critical mission to support... Full Bio
PART 3… view details
19 January, 2011 11:00 AM EST [11:00] | (30 mins)
Adam R. Castellani
Adam Castellani is currently a Manager, Corporate & Colleague Communications, at Pfizer Inc – the world’s largest research-based pharmaceutical company based on sales – and has been with the company for 4 years. In his curren... Full Bio
Program Director, The Conference Board Council on Innovation and Digital Strategy Council
Jim Lichtenberg's expertise is in e-business strategy. Lichtenberg has successfully completed business-building assignments for clients such as Prudential, Nestle, John Wiley, AT&T, and DuPont. His articles on technology and culture have appea... Full Bio