Marketing & Brand Strategy Publications

Sort by: Date | Title | Type


  1. Business Case for Corporate Investment in Sustainable Practices

    May 2015 | Research Report

    A growing body of research based on quantifiable bottom-line results shows that investments in environmental, social, and governance initiatives produce a positive impact on financial market performance.

  2. Conference Board CEO Challenge® 2015: Australia Edition

    May 2015 | Key Business Issues

    In 2015, CEOs in Australia are focused on customers, talent development, and technology issues.

  3. Joining the Conversation

    May 2015 | Executive Action Report

    Companies are looking to social media not only to get insights on the future of the consumer, but to advance their brands online by building relationships with social media users.

  4. You Know Social Media Is Advancing Your Brand—Now Prove It

    March 2015 | Executive Action Report

    Assessing and communicating the business impact of social media requires assigning values to human reactions, establishing correlations, and adapting or rethinking traditional marketing metrics.

  5. Diversity on Corporate Boards: How Much Difference Does “Difference” Make?

    January 2015 | Director Notes

    This report evaluates the case for diversity on corporate boards of directors in light of competing research findings and suggests strategies to promote more inclusive boards.

  6. Conference Board CEO Challenge® 2015: Creating Opportunity out of Adversity—Building Innovative, People-Driven Organizations

    January 2015 | Key Business Issues

    CEOs are undeterred in their quest for new sources of growth and show few signs of hunkering down in the defensive postures seen in the years immediately following the 2008 financial crisis.

  7. Conference Board CEO Challenge® 2015: Creating Opportunity out of Adversity—Building Innovative, People-Driven Organizations (CHRO)

    January 2015 | Key Business Issues

    CEOs cite high-quality talent as their most critical business challenge, and they expect human capital practitioners to devise effective “grow-your-own” strategies to engage and develop their future workforces.

  8. Conference Board CEO Challenge® 2015: Creating Opportunity out of Adversity—Building Innovative, People-Driven Organizations (Strategic Overview)

    January 2015 | Key Business Issues

    In the current slow-growth global economic environment, CEOs say they are relying on product and process innovation, more productive use of technology, a stronger leadership bench, and increased employee engagement to contribute to organizational success.


  1. Creating the Right Voice and Content for Social Media

    December 2014 | Executive Action Report

    Companies must craft the right brand voice and content to get a bigger impact from their social branding efforts. Firms are expanding their view of their customers for more opportunities to engage with them.

  2. Long Soft Fall in Chinese Growth: Strategic Overview

    December 2014 | Key Business Issues

    In an unprecedented time of slow economic growth in China, CEOs and CSOs can look to this Strategic Overview for detailed recommendations on how to plan and prepare their organizations for a long soft fall.

  3. Corporate Social Responsibility in India

    August 2014 | Director Notes

    Given India’s global influence, there is much potential for its vision of mandatory CSR, which anticipates CSR as a central component of corporate activity, to spread to the rest of the world.

  4. Creating Personal Emotional Connections with Employees and Customers: Insights from The 2014 Extending Your Brand to Employees Conference

    August 2014 | Conference KeyNotes

    Defining and living your company's larger purpose so that employees engage emotionally ensures that they, as ambassadors, best represent your company brand to customers.

  5. Growing Value of Brands and Their Contribution to Worldwide Economic Growth

    July 2014 | Executive Action Report

    The contribution of brands is comparable to that of R&D in most advanced economies. Moreover, the wealthier a country grows, the more its companies spend on getting out their brand message.

  6. How Can Companies Make the Value of Intangibles More, Well, Tangible?

    June 2014 | Executive Action Report

    There is a critical need to develop better standards for measuring, reporting, benchmarking, and analyzing intangible investments.

  7. Building the Foundation of an Innovative Culture: Human Capital's Role in Making It Happen

    May 2014 | Executive Action Report

    Although most organizations agree that innovation is important for sustainability and growth, few do it well. To help reverse that trend in your organization, this report presents four recommendations and examples from top companies for innovation.

  8. How Industry Leaders Get Customers to Fall in Love with Their Experience: Insights from The 2014 Customer Experience Conference

    May 2014 | Conference KeyNotes

    The keys to wowing your customers include having happy employees, putting customers first, and providing a personalized, interactive experience.

  9. Conference Board CEO Challenge® 2014: Latin America Edition

    April 2014 | Research Report

    This report provides an analysis of survey results from the Latin America region, providing a unique vision that top executives share in these emerging markets.

  10. Beyond Buzz: Mining the Future of PR

    April 2014 | The Conference Board Review

    Too much of public relations is based on gut feelings or past practice. The challenge is to use data—not on the back end of a program in counting clips or measuring outcomes but, rather, on the front end in the development of strategies.

  11. Surprise! Chinese Consumers Are Not Americans: Savio Chan takes a close look at buying behaviors in the Far East

    April 2014 | The Conference Board Review

    In a Q&A, Savio Chan of US China Partners shares his insights on how American businesses can better connect with Chinese consumers.

  12. Treat Your Employees Like Consumers: They don't all want the same things.

    April 2014 | The Conference Board Review

    With corporate workforce increasingly global and diverse, HR departments are recognizing the ineffectiveness of dealing with every employee in exactly the same way.

  13. We Are All Chief Risk Officers Now

    April 2014 | The Conference Board Review

    Risk management used to be someone else's job—usually the head of security. But today, practically everyone's job requires managing risk in some form.

  14. Who's Holding You Accountable? Christine Bader wants to fill companies with corporate idealists.

    April 2014 | The Conference Board Review

    A Q&A with "corporate idealist" Christine Bader, who spent nine years at BP and now seeks to aid those who want to help corporations both do good and do well.

  15. Why CEOs Need to Care about Trust in Business

    April 2014 | Executive Action Report

    Capitalism depends on public trust for its legitimacy. If public trust in business is low, governments and regulators act. But what are the business and governance standards that establish confidence?

  16. Conference Board CEO Challenge® 2014: ASEAN Edition

    April 2014 | Research Report

    CEOs in ASEAN are seeking strong business leadership that is able to drive change and not afraid to boldly innovate (and even fail) in a performance-focused environment.

  17. CEO Challenges in the Gulf Region

    April 2014 | CEO Challenge®

    CEOs in the Gulf region reported a significantly different set of priorities than did CEOs globally, with strategies that reflect the particular business challenges of a resource-rich, energy-dependent region.

  18. Connect, Converse, Create: How Companies Can Generate Value through Internal Social Collaboration

    March 2014 | Research Report

    This report explores why internal social collaboration (ISC) is necessary in the modern workplace, and examines how organizations can increase its adoption and engineer ISC for success.

  19. Strategies That Transform the Organization: Insights from The 2013 Senior Corporate Communication Management Conference

    March 2014 | Conference KeyNotes

    Today’s corporate communications departments are the equivalent of an internal media company that helps roll out new strategies, enhance customer experience, and increase employee engagement.

  20. Recommendations of the Task Force on Corporate/Investor Engagement

    March 2014 | Research Report

    The task force examined the facts, the issues, and the policy implications of the current state of US corporate governance and here offers their recommendations.

  21. How Well Do Corporate Directors Know Senior Management?

    March 2014 | Director Notes

    Companies can improve the quality of their CEO succession and internal talent development programs by fostering regular formal and informal interaction between directors and senior management.

  22. A Tale of 2000 Cities

    February 2014 | The Demand Institute

    A study of how the sharp contrast between successful and struggling communities is reshaping America.

  23. Sustainability Matters 2014: How Sustainability Can Enhance Corporate Reputation

    January 2014 | Research Report

    Brand recognition and reputation are among the most valuable intangible assets of any company. In turn, sustainability initiatives have the potential to significantly impact corporate brand and reputation.

  24. Conference Board CEO Challenge® 2014: People and Performance

    January 2014 | CEO Challenge®

    While CEOs see talent as the critical link in meeting their top business challenges, the 2014 CEO Challenge survey results show a heightened focus on customers and reputation and less concern about regulation and external risk.


  1. Link between Human Capital and Sustainability

    December 2013 | Executive Action Report

    A good understanding of the link between human capital and sustainability can help company directors identify how investing in the right sustainability programs can drive significant improvements in human capital.

  2. Reframing the Issue: New Ways to Think about Cyber Risk and Security

    December 2013 | Council Perspectives

    Cyber risk is just one of many operational risks, and, from a business viewpoint, mitigation of cyber risk should focus on fundamental risk management, corporate resilience, and managing human behavior.

  3. Brands as Productive Assets: Concepts, Measurement, and Global Trends

    November 2013 | Economics Program Working Paper Series

    by Carol A. Corrado and Janet X. Hao

    This paper finds that conventional measures misrepresent brand spending trends in the United States because those metrics do not take into account increased spending on social media and strategic marketing.

  4. StraightTalk® Special Issue for All Members: Global Economic Outlook 2014

    November 2013 | StraightTalk®

    From The Conference Board Chief Economist Bart van Ark comes in-depth analysis of the global economy and resulting projections for 2014, 2014-2019, and 2019-2025.

  5. Social Media for Human Resources Conference KeyNotes Report

    November 2013 | Conference KeyNotes

    As companies look to increase productivity of human capital, HR’s responsibility for innovation, talent development, and engagement has risen. Firms are using social media to excel in these areas.

  6. Conference Board CEO Challenge® 2013: Human Capital Practitioners Respond

    October 2013 | Executive Action Report

    According to an annual survey of chief executives, CEOs consider human capital their top challenge. How do their strategies to address this issue compare to those of human capital practitioners?

  7. Link Between Brand Value and Sustainability

    October 2013 | Director Notes

    Across a range of industries, regions, and enterprise values, there is a correlation between a company’s sustainability performance and the strength of its brand for consumers.

  8. How Much Does Your Company Really Invest in Innovation?

    October 2013 | Executive Action Report

    Innovation is more than R&D. It includes the full range of activities needed to implement or commercialize new ideas. But how are those activities measured for bottom-line impact?

  9. Making the Switch: Are skills really transferable between jobs within an organization?

    October 2013 | The Conference Board Review

    A successful job-rotation program needs to be constructed so the assignment is a stretch and brings value, but not so much of a stretch that you lose a good employee.

  10. Marketing Without Marketing: Consumers are harder than ever to reach, but don't make it obvious that you're trying harder than ever to reach them.

    October 2013 | The Conference Board Review

    Brand journalism is one way smart marketers rise above the clutter of internet advertising. As a marketer, the key is to figure out where people's interests and your competencies overlap.

  11. Stop Texting Under the Table! A Q&A with etiquette expert Barbara Pachter

    October 2013 | The Conference Board Review

    In a Q&A, etiquette expert Barbara Pachter explains where the rules in and out of the workplace have changed—in particular, with electronic devices—and where classic advice remains valid.

  12. Cost of Losing the American Dream: A view from China

    October 2013 | The Conference Board Review

    After revelations about corporate and government encroachment on Americans' privacy, freedom-starved Chinese cast a less favorable eye on the United States.

  13. There's Still a Fortune at the Bottom of the Pyramid: Paul Polak explains why your survival may depend on whether you pick it up

    October 2013 | The Conference Board Review

    Paul Polak has spent the last three decades working to ameliorate poverty, and he's convinced that what works is not charity or government efforts but market-based development.

  14. When Innovation Isn't: By pursuing breakthroughs less indiscriminately, we may just get more of them.

    October 2013 | The Conference Board Review

    The first step to bridging the innovation gap is to cease labeling every new initiative as "innovation."

  15. Who's in Charge Here? Bossless organizations can teach you how to be a better boss.

    October 2013 | The Conference Board Review

    Bossless companies, with minimal internal management structure, have a great deal to teach managers in conventional organizations.

  16. Why We Eat Sandwiches on Our Lunch Break: The evolution of the American worker's midday meal

    October 2013 | The Conference Board Review

    We didn't always eat a meal at noon, and we certainly didn't always eat sandwiches—both lunch and lunchtime food were invented in the wake of the Industrial Revolution.

  17. Why Your Customers Don't Want to Talk to You

    October 2013 | The Conference Board Review

    Many customers prefer doing business online, so why do companies insist on making them pick up the phone to complete their transaction or answer their question?

  18. Global Trends in Board-Shareholder Engagement

    October 2013 | Director Notes

    Notwithstanding the potential benefits of engaging shareholders, board directors hesitate to do it—sometimes, rightly so. Real-world examples serve as guidance for those trying to develop an effective engagement program.

  19. Vets Returning to the Workforce

    October 2013 | Executive Action Report

    Employers have a talent shortage, particularly in technical fields. Returning veterans are an often overlooked talent pool that offers a gold mine of applied and technical skills in these areas.

  20. Conference Board Human Capital in Review™: Focus on Employee Engagement (Vol. 2, No. 3, 2013)

    October 2013 | Human Capital in Review

    This publication explores hot topics within employee engagement research. This issue includes articles on the effect of recessions on productivity and strategies for gaining stakeholder buy-in.

  21. Strategic Talent Management: Where We Need to Go

    September 2013 | Research Report

    Systems thinking, a talent for data analysis, and change management skills are two of the critical competencies that talent management leaders need to contribute to and enhance business outcomes.

  22. 2013 Employee Health Care Conference KeyNotes Report

    September 2013 | Conference KeyNotes

    Upcoming health care reform and rising health care costs are forcing companies to change how they approach the health care benefits and increase their focus on wellness.

  23. Conference Board Human Capital in Review™: Focus on Talent Management (Vol. 3, No. 3, 2013)

    September 2013 | Human Capital in Review

    This publication explores hot topics within talent management research. This issue includes articles on: engaging with marketing in recruitment, effects of company reputation, and accelerating leadership development.

  24. Social Issues in the 2013 Proxy Season

    September 2013 | Director Notes

    More than half of the shareholder proposals on social issues submitted at Russell 3000 companies that held meetings during the first half of 2013 went to a vote.

  25. Addressing National Talent Shortages: What Countries Are Doing, What Companies Can Learn

    September 2013 | Research Report

    Companies can learn a lot about effective strategic workforce planning by looking at the steps India, Canada, and Singapore are taking to shore up their future talent supply needs.

  26. China Center Data Flash: Q3 “rebound” will fizzle in Q4

    September 2013 | China Center Publications

    China’s official economic data continued to improve in August from July, as expected,
    but this momentum is not projected to last into Q4 2013.

  27. Giving in Numbers: 2013 Edition

    September 2013 | Research Report

    Fifty-nine percent of companies recommitted to their communities by giving more to charity in 2012 than they did before the recession took hold in late 2007.

  28. China Center Chart of the Week: Falling home production is an opportunity for services sector development (part 1 of 2)

    September 2013 | China Center Publications

    Chinese households are spending fewer hours per week onchildcare and other kinds of housework including grocery shopping, cooking, and doing laundry, which is releasing demand for services.

  29. China Center Chart of the Week: Home production trends highlight opportunity to boost household consumption of services (part 2 of 2)

    September 2013 | China Center Publications

    Except for house cleaning, Chinese households spend more time than their American counterparts on household production, and the viability of service sector market substitutions for this work has increased. 

  30. China Center Quick Note: Protecting the “home team” -- the flagging and flogging of the foreign-invested dairy sector

    September 2013 | China Center Publications

    Multinational consumer brands appear to be under attack from regulators and state-sponsored media in China—if not overtly, then at least with aggressive, “nonnational treatment.” >

  31. Driving Real Value with CSR

    September 2013 | Director Notes

    Spending on corporate social responsibility (CSR) doesn’t automatically create economic value. Executives who understand when and how to deploy responsible practices, however, can use CSR to improve their bottom line.

  32. What Is Human Rights Risk? Should My Company Be Concerned about It?

    September 2013 | Executive Action Report

    Explore what human rights risk is, why companies should care, and how they can incorporate human rights due diligence into their business processes.

  33. Tracking Business Cycles in Brazil with Composite Indexes of Coincident and Leading Economic Indicators

    August 2013 | Economics Program Working Paper Series

    by Aloisio Campelo Jr., Jing Sima-Friedman, Sarah Lima, Ataman Ozyildirim, Paulo Picchetti

    August 2013 - EPWP #13 – 06

  34. 2013 Extending Your Brand to Employees Conference KeyNotes Report

    August 2013 | Conference KeyNotes

    Your brand is only as strong as your employees, so build an emotional connection to the brand that allows them to live your purpose and exhibit brand-specific behavior.

  35. Proxy Voting Fact Sheet (July 2013)

    July 2013 | Proxy Voting Fact Sheet

    Both the volume of shareholder proposals submitted and the rate of withdrawals increased among Russell 3000 and S&P 500 companies that held meetings during the first half of 2013.

  36. Get Connected: How Social Collaboration Can Help Companies Navigate a Complex Business Landscape

    June 2013 | Executive Action Report

    To remain competitive, companies should embrace social collaboration— employees and business partners contributing and connecting via an enterprise-wide virtual environment.

  37. Proxy Voting Fact Sheet (May 2013)

    May 2013 | Proxy Voting Fact Sheet

    Management was successful in omitting nearly one-quarter of shareholder proposals submitted at companies that held meetings during the January—April period. Nearly two-thirds of filed proposals went to a vote.

  38. Corporate Image and Branding Conference KeyNotes Report

    May 2013 | Conference KeyNotes

    Companies that can distill the complexity of their business into a simple and compelling message can win the enthusiasm of employees and the market.

  39. 2013 Customer Experience Leadership Conference KeyNotes Report

    April 2013 | Conference KeyNotes

    Social media may have changed the retail experience, but digital technology has given companies tools for coping with and capitalizing on that change.

  40. Conference Board Human Capital in Review™: Focus on Employee Engagement (Vol. 2, No. 1, 2013)

    April 2013 | Human Capital in Review

    This publication explores hot topics within employee engagement research. This issue includes articles on: incorrect survey practices, engagement of the younger workforce, and alternative approaches to improving engagement scores.

  41. Trust No One: Understanding the price of business intelligence—and counterintelligence

    April 2013 | The Conference Board Review

    A former CIA agent explains that the key to business counterintelligence is to avoid ever falling victim to information thieves who may target you without your even knowing it.

  42. Communicating Sustainability Leadership The Difficulty of Achieving Differentiation

    April 2013 | Director Notes

    The overall decline in perceived performance of sustainability initiatives for two-thirds of companies in a recent study may be the result of rising skepticism about the benefits of sustainability programs.

  43. Happiness Premium: What Companies Should Know about Leveraging Happiness in the Workplace

    March 2013 | Executive Action Report

    A focus on employee happiness makes for a holistic approach to the idea of contentment in the workplace, and can greatly influence company performance overall.

  44. Proxy Voting Fact Sheet (March 2013)

    March 2013 | Proxy Voting Fact Sheet

    At the start of the 2013 proxy season, proposals to declassify the board were the most frequently voted proposal topic and had the highest level of shareholder support.

  45. 2012 Senior Corporate Communication Management Conference KeyNotes Report

    February 2013 | Conference KeyNotes

    Since the communication department is integral to driving business, communications professionals need to understand the business side of the organization.

  46. A Higher Consciousness: Whole Foods co-CEO John Mackey looks to elevate business

    January 2013 | The Conference Board Review

    John Mackey of Whole Foods explains his philosophy of "conscious capitalism" and corporate responsibility—and how it dovetails with his libertarian political ideology.


  1. What Do Corporate Directors and Senior Managers Know about Social Media?

    October 2012 | Director Notes

    This report provides insights into how senior-level decision makers in North American companies view social media, and offers recommendations for implementing a social media strategy that ties in with corporate strategy and risk management practices.

  2. Extending Your Brand to Employees Conference KeyNotes Report

    August 2012 | Conference KeyNotes

    Over the last two years, companies have become more focused on employer branding, but determining the one meaningful brand message to communicate remains a challenge.

  3. Handling a Corporate Crisis

    August 2012 | Director Notes

    In today’s climate, securities and financial firms are likely to face some enforcement proceedings that create a situation fraught with potential pitfalls. This report discusses 10 prescriptions for handling these situations well.

  4. 2012 Change Management Conference KeyNotes Report

    August 2012 | Conference KeyNotes

    Globalization has level playing fields and revolutionized power structures, and keeping up with all of the changes requires conscious effort.

  5. Proxy Voting Fact Sheet (July 2012)

    July 2012 | Proxy Voting Fact Sheet

    This edition contains a snapshot of the most relevant proxy season data for Russell 3000 companies that held annual general meetings (AGMs) between January 1 and June 30, 2012.

  6. Issues in Intangibles, Vol.1 No. 2, Spring 2012

    May 2012 | Periodical

    Intangible assets are key to competitiveness in the knowledge economy. In this edition of Intangibles Quarterly, Professor Baruch Lev discusses how a firm can keep effective records of intangible assets and how they may affect decision making.

  7. 2012 Customer Experience Leadership Conference KeyNotes Report

    May 2012 | Conference KeyNotes

    In an increasingly connected world, companies are in danger of overlooking the secret ingredient that makes for a good customer experience—the personal touch.

  8. 2011 Senior Corporate Communications Management Conference KeyNotes Report

    March 2012 | Conference KeyNotes

    Communicators have become closer strategic partners with senior management as they work together to enable the organization to respond and adapt to rapid change.

  9. Managing the Conversation

    March 2012 | Council Perspectives

    While branding has always been about shaping experiences, today, in the age of 24/7 communication and social media, the challenge has shifted from shaping the message to managing an active conversation.

  10. Influence of Proxy Advisory Firm Voting Recommendations on Say-on-Pay Votes and Executive Compensation Decisions

    March 2012 | Director Notes

    This report examines evidence of the influence of proxy advisory firm voting recommendations on shareholder voting outcomes, particularly say-on-pay votes, and presents findings showing the impact of those firms on the design of executive pay programs.

  11. 2011 Customer Loyalty Conference KeyNotes Report

    March 2012 | Conference KeyNotes

    The keys to having loyal customers include knowing your customers personally, knowing what they want, and delivering it to them, sometimes before they even realize they want it.

  12. Issues in Intangibles, Vol. 1, No. 1

    February 2012 | Periodical

    This first release in a new series from The Conference Board focuses on intangible assets—why they matter, how they are measured, and their importance to both national economies and individual firms.

  13. Priorities vs. Time: How to regain control of your schedule—and your flow of information

    January 2012 | The Conference Board Review

    No strategy will add hours to the workweek or the ability to work 24/7, and you can’t just offload half your key decisions to someone else. But the chances of success improve greatly with some rethinking of use of time and priorities.


  1. Role of the Board in Accelerating the Adoption of Integrated Reporting

    November 2011 | Director Notes

    This report examines the concept of integrated reporting and its current state of adoption around the globe.

  2. CEO Challenge Reflections: Social Media Goes to Work

    October 2011 | Executive Action Report

    The implications of social media in the workplace—for product development, go-to-market strategies, customer relations, corporate branding, and recruiting—are enormous. Why then are so many senior executives reluctant to take the plunge?

  3. From Like to Love

    October 2011 | The Conference Board Review

    According to Adrian Slywotzky, "very good" isn't good enough anymore—your product needs something extra.

  4. Get Social: A Guide to Creating Your Company's Social Media Strategy

    October 2011 | Executive Action Report

    Most organizations realize the importance of participating in social media but do not have a formal plan on how to make the most of it. This report discusses specifics and best practices for planning a social media strategy.

  5. Achieving Resilience: Planning for Flexibility during Crisis

    September 2011 | Executive Action Report

    Planning and preparation are as essential as ever, but now they must be flexible, incorporating the capacity to respond to unique developments in a crisis.

  6. Volunteering- A New Training and Transition Tool

    September 2011 | Executive Action Report

    Challenging times call for companies of all sizes to be more creative about how they do business, and how they inspire and motivate their employees.

  7. Employee Engagement in a VUCA World: A Review of Current Research and Its Implications

    July 2011 | Research Report

    This report combines analysis of some of the most important employee engagement research of today and puts it into perspective for members.

  8. Business Case for Corporate Social Responsibility

    June 2011 | Director Notes

    This report documents some of the potential bottom-line benefits to companies of being attentive to CSR: reducing cost and risk, gaining competitive advantage, developing and maintaining legitimacy and reputational capital, and achieving win-win outcomes

  9. Competitive Intelligence: A Critical Tool for Innovation

    April 2011 | Council Perspectives

    The “next big thing” could hit at any time and revolutionize your industry, leaving you with outdated products, processes, partners, and business models. Competitive intelligence (CI) can provide critical insights into what your competitors are doing.

  10. Measuring the Effects of Corporate Social Responsibility

    April 2011 | Director Notes

    This report discusses a model for measuring the efficient and effective use of corporate resources allocated to CSR activities.

  11. Managing Brands in a Topsy-Turvy Marketing Environment

    February 2011 | Executive Action Report

    To create excitement for a new brand, or refresh a tired brand, bring together networks of satisfied customers and user groups to share their experiences and generate word-of-mouth.

  12. Connecting to Customers

    February 2011 | The Conference Board Review

    Corporate leaders too often keep their distance from the people that are the most important.


  1. Best Practices in Managing Information Vendor Portfolios

    November 2010 | Council Perspectives

    This council perspective outlines a set of best practices to help content managers ensure the organization gets the best value for its investment in licensed information resources.

  2. Is Age Really Just a Number? Investigating Approaches to Employee Engagement

    July 2010 | Key Findings

    To be any good at all, an employee engagement strategy has to capture the real concerns of employees.

  3. Harnessing the Power Within: Using Your Employees to Help Deliver the Brand Promise

    May 2010 | Executive Action Report

    This report discusses how creating an internal branding model will help employees understand and connect to your core brand, then communicate that brand message to your customers.

  4. What's Your Next Big Thing?

    April 2010 | The Conference Board Review

    Beyond the search for the really cool idea.

  5. Corporate Brands: Strategies for the New Normal

    March 2010 | Council Perspectives

    This report is an issue-specific excerpt from Council Perspectives (CP-015) Corporate Brands: Meeting the Challenges of Changing Times.

  6. Cracking the Financial Code

    March 2010 | Council Perspectives

    This report is an issue-specific excerpt from Council Perspectives (CP-015) Corporate Brands: Meeting the Challenges of Changing Times.

  7. Social Media and Word-of-Mouth Marketing

    March 2010 | Council Perspectives

    What will the operating landscape - the new normal - look like post-recession? It will be a tougher place to manage a corporate brand. Companies simply won't be able to do things the way they always have. But that may not be such a bad thing.

  8. CEO Challenge 2010: Top 10 Challenges

    February 2010 | CEO Challenge®

    Respondents to the latest edition of the annual survey of CEOs, presidents, and chairmen indicate that growth issues will be their top challenges for 2010.

  9. Reengaging Lost Customers

    February 2010 | Executive Action Report

    What can be done to win back customers that have proven loyal in the past and who may account for a significant portion of profits? A Mid-market Conversation Starter.

  10. Solving the Customer’s Price Issues.

    February 2010 | Executive Action Report

    This Mid-Market Conversation Starter gives you a couple of new perspectives from which to think about solving customer price issues.

  11. Ready or Not: Companies and the Sustainability Tipping Point

    February 2010 | Executive Action Report

    The challenge for companies is how to make sustainability-centric approaches deliver not only on the financial bottom line but also on a broader platform of ecological and social accountabilities and goals that make up the sustainability blend.

  12. Identity Recession

    January 2010 | The Conference Board Review

    Why are companies so cautious about rebranding themselves?


  1. Frameworks for Integrating Citizenship and Sustainability into Business Strategies and Operations

    June 2009 | Key Findings

    This report explores the approaches of 11 North American companies with well-established citizenship and sustainability practices.

  2. "What Do You Make Here?"

    May 2009 | The Conference Board Review

    In Chinese import/export, it's all about getting customers in the door.

  3. Clicking With Customers

    May 2009 | The Conference Board Review

    There's a difference between online presence and online marketing.

  4. Managing Reputation Risk and Reward

    April 2009 | Key Findings

    This report examines the challenges companies face as they work to safeguard and enhance their reputations among customers, investors, employees, and other stakeholders.

  5. Are You Talking to Your People or at Them?

    March 2009 | The Conference Board Review

    Learning to focus both your message and your presentation.

  6. A Crisis of Confidence

    January 2009 | Executive Action Report

    Despite ongoing concerns that the current economic crisis could end up resembling The Great Depression, data so far shows that this recession is in far better shape than the circumstances of 1929.


  1. Precision Marketing: Five Ways to Make Better Marketing Investment Decisions

    October 2008 | Executive Action Report

    As customers tune out the torrent of information and messages, traditional measures to determine the effectiveness of marketing campaigns are no longer reliable.

  2. Intangible Capital and the Market to Book Value Puzzle

    June 2008 | Economics Program Working Paper Series

    by Charles Hulten and Janet Hao, June 2008. - EPWP #08 – 02


  1. Reputation Risk: A Corporate Governance Perspective

    December 2007 | Research Report

    Corporate boards can and should assess their fiduciary responsibilities in the area of reputation risk management--and they should do it long before it's necessary. Here's how.

  2. Innovation, Intangibles and Economic Growth: Towards A Comprehensive Accounting of the Knowledge Economy

    December 2007 | Economics Program Working Paper Series

    by Bart van Ark and Charles R. Hulten, December 2007. - EPWP #07 – 02

  3. Connecting Emotions and Personality to Your Corporate Image and Brands

    August 2007 | Executive Action Report

    When it comes to building and maintaining a corporate brand, today's democratized market is no place for top-down, hierarchical thinking. In this climate, an authoritative tone is as apt to cause resentment as it is to increase sales.

  4. Crafting a Strategy for Virtual Worlds: Eight Questions to Ask

    August 2007 | Executive Action Report

    Virtual worlds are emerging fast on the business landscape, but few companies have developed a strategy to deal with them. How can you take advantage of this new technology?

  5. Finding a Definition of Employee Engagement

    June 2007 | Executive Action Report

    Determining a practical definition of employee engagement is a personal exercise. Companies must determine, “What is employee engagement to us?” based on drivers such as company pride and manager relationships.


  1. Employee Engagement
    A Review of Current Research and Its Implications

    November 2006 | Research Report

    This literature review summarizes what is known on the topic of "Employee Engagement" and what companies can do to foster true engagement in the workplace.


  1. How Smaller Companies Earn Customer Loyalty

    August 2005 | Executive Action Report

    How do you develop customer loyalty? How do you measure it? How do you profit from it?


  1. Key Lessons Learned from Putting a Disaster Plan into Action

    December 2004 | Executive Action Report

    This report presents the key lessons learned from carrying out disaster plans and the seven keys to preparedness should a catastrophe strike.

  2. Improving Communications Between Companies and Investors

    November 2004 | Research Report

    Based on The Conference Board’s Global Corporate Governance Research Center’s first transnational Corporate/Investor Summit, this report represents a unique consensus on best practices to improve communications between companies and investors.

  3. A Failure to Communicate . . .Twelve Habits of Effective Writers

    May 2004 | Executive Action Report

    With the advances in media and technology, getting your message delivered has never been easier. However, it is also easier than ever to be misunderstood or overlooked in today's deluged inboxes.

  4. Strategic Planning for the Time-challenged

    May 2004 | Executive Action Report

    For many smaller and mid-sized companies, whose management resources tend to be stretched thin, a simplified approach to planning works best.

  5. Business Environment Abounds with Angry Questions: How to Answer a Zinger

    January 2004 | Executive Action Report

    Forget the office-speak, euphemisms, circumlocutions, and spin control. The key to dealing with challenging questions in the workplace is to understand that they often have a genuine emotional component.


  1. Branding Challenges in the Great China Breakout

    December 2003 | Executive Action Report

    The domestic market in China for many manufactured goods is heavily saturated in several sectors, leading to stiff competition and squeezing profit margins. This is causing Chinese manufacturers to launch their brands on the world market.

  2. Managing Customer Data for Strategic Advantage

    December 2003 | Research Report

    This report presents the findings of a recent survey of 45 companies on the goals, effectiveness, and importance of their customer data management programs.

  3. Managing Domain Names

    October 2003 | Executive Action Report

    A clear domain name policy coupled with a basic program to manage and secure domain names helps companies rationalize their digital assets, improve security, and strengthen the value of their brand on the Internet.

  4. Sustaining Customer Care in a Rapidly Changing Business World: A Snapshot of Practices

    September 2003 | Research Report

    This study attempts to gauge the fast-changing technologies and approaches taken in maximizing customer and, hence, corporate value.

  5. E-mail Management and Distribution Tools—A Primer

    August 2003 | Executive Action Report

    Overcoming the challenges of customer email, such as 24-hour access, meeting expectations for timely responses, and archival and access capabilities, can become costly without the appropriate strategy and management tools.

  6. Marketing's New Path to Profitability

    April 2003 | Executive Action Report

    With budgets shrinking, the pressure is on marketers to demonstrate real and immediate returns on their investments. (Download Spanish version)


  1. Beyond the Hype: E-nabling the Sales and Marketing Force

    December 2002 | Research Report

    This report describes the impact of e-nabling, defined as the implementation of digital and communication technologies for the purposes of improving performance and creating the real-time enterprise.

  2. One Year After: The Leadership and Communication Dilemma of 9-11-02

    August 2002 | Executive Action Report

    For corporate leaders on the anniversary of 9/11, listening may become more important than speaking.

  3. Coping With the Coming Wave of Web Communication

    April 2002 | Executive Action Report

    Looks at Web conferencing and collaboration systems: how they work, how to create a successful enterprise strategy for them, and their outlook.


  1. Engaging Employees Through Your Brand

    April 2001 | Research Report

    Branding is well established as a marketing strategy, and, for most enterprises today, no market is more competitive than the market for employees.


  1. Implementing a Post-Merger Integration

    January 2000 | Research Report

    Executives and business experts discuss some of the global trends in M&A and share their experiences in developing a strategic context for M&A integration, creating a corporate culture, and measuring integration success.


  1. Communicating in the Future

    June 1999 | Research Report

    What's the best way to manage your company's relations with the media? What about using your intranet to reach your employees? The answers are here.

  2. Power of Marketing Innovation

    March 1999 | Research Report

    Will interactive marketing give your company the edge? Can you revive "lost" customers? These and other questions are answered in this report featuring the experience of Colgate-Palmolive, IBM, and Kodak, among others.


  1. Managing the Corporate Brand

    May 1998 | Research Report

    Companies want more out of their brand—and this report looks at successful methods for getting it.

  2. Managing Reputation with Image and Brands

    April 1998 | Research Report

    How can you take full advantage of one of your company's biggest assets? This report captures the experience of some of Europe and the United States' best known companies.


  1. Communicating For Global Competitive Advantage

    August 1997 | Research Report

    If companies want to win global competitive advantage faster than the competition, they need to communicate better than their competitors to all stakeholders and have a global state of mind.

  2. Communicating Corporate Performance: A Delicate Balance

    July 1997 | Research Report

    As companies decide to make performance-related information available to investors, they must weigh how much to disclose to obtain a fair valuation against the risks of such disclosure.

Global Indicators

  • Human Capital
  • Back to Top