On the Record With....Sir Martin Sorrell

  • Authors:
    Charles Mitchell
  • Publication Date:
    February 2004
  • Report Number:
    A-0088-04-EA

In the latest in a series of interviews of chief executives based on the results of The Conference Board CEO Challenge®, an annual survey of chief executives from across the globe, Sir Martin Sorrell, CEO of WPP, discusses what he sees as the demographic challenges ahead and how the future of competition will be between regional Davids and global Goliaths.

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