The Road to Sustainability: Business’ First Steps

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The essence of current sustainability thinking, as projected by business, civil society, and nongovernmental organizations (NGOs), as well as government sectors, is that the long-term survival and prosperity of global society requires that quality of life in all its dimensions—environmental, social, and economic—must improve and become more equitable for all people. Within this very broad social purpose, the operating challenge for business has been to understand what individual companies can and should do to contribute to the ultimate success of sustainability.

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