Communicating in the Future
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Authors:
Kristina Lucenko
Stephen Garone -
Publication Date:
June 1999 -
Report Number:
R-1240-99-CH
From strategic planning through program implementation, from issuing a news release to crisis management, corporate leaders are looking to professional communicators to help them set and achieve company goals. This report is based on presentations made at The Conference Board's communications conferences in San Francisco (sponsored by Hill and Knowlton) and Toronto, and examines communications topics such as drafting an annual communications plan, managing the media, and employee Intranet sites. Executives from Hallmark Cards, 3Com, and United Airlines, and business experts from consulting firms such as Hill and Knowlton, International Association of Business Communicators, Wirthlin Worldwide, and others share their views on communicating the future. (32 pages)