Communicating For Global Competitive Advantage
-
Authors:
Margaret Hart -
Publication Date:
August 1997 -
Report Number:
R-1193-97-CH
This report is based on speeches presented by executives and communications professionals at The Conference Board's 1997 Communications Conference. Speakers discussed handling communications during crises, and mergers and acquisitions. They also addressed managing the corporate reputation, establishing media relations, and using intranets and the Internet to relay important messages. Companies represented include AlliedSignal Aerospace, BellSouth Corp., Celebrity Cruises, The Coca-Cola Co., Eastman Kodak Co., Ford Motor Co., and Motorola Inc. (24 pages)