The Bar Is Rising on Sustainability Leadership
In a reflection of ongoing corporate efforts to define and achieve sustainability goals, real performance on sustainability is rising. On the other hand, stakeholders’ perceptions about organizations’ performance are declining. This divergence shows that many companies are better at delivering against sustainability goals than they are at communicating their achievements. Corporations should ramp up their efforts to communicate both their sustainability commitments and their accomplishments by integrating the sustainability message into brand communication and engaging directly with important stakeholder groups.