The New Normal: The Surprise Factor
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Publication Date:
July 2011 -
Report Number:
TCBR76
Columnist Paul B. Brown urges the reader to develop the ability to turn the unexpected into the profitable. That means your default position should be that there is never a problem without a potential profitable and pleasant solution lurking somewhere. The understanding that (a) not all surprises are bad and (b) surprises, whether good or bad, can be used to create something new is central to the way we need to think going forward.