Can You Gain the Whole World Without Losing Your Soul?
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Authors:
Stuart Crainer
Des Dearlove -
Publication Date:
November 2008 -
Report Number:
TCBR28
As globalization matures, organizations are discovering that they must pay a price for success—often one that calls into question a company’s very being and what it values. Businesses are realizing that cultures cannot be exported wholesale but need to be adapted and tailored to fit different regions. The paradox of globalization is that it requires local customization. Today’s multinationals must seek to embrace all cultures. But if a truly global corporation is no longer rooted in a particular national culture, can it be said to have a corporate culture at all?
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