The Business Case for Corporate Social Responsibility
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Authors:
Archie B. Carroll
Kareem M. Shabana -
Publication Date:
June 2011 -
Report Number:
DN-V3N11-11
Empirical research has brought evidence of the measurable payoff of corporate social responsibility (CSR) initiatives to companies as well as their stakeholders. This report documents some of the potential bottom-line benefits to companies of being attentive to CSR: reducing cost and risk, gaining competitive advantage, developing and maintaining legitimacy and reputational capital, and achieving win-win outcomes through synergistic value creation.