Creating the Bullet-Proof Business Model
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Authors:
Howard Muson -
Publication Date:
April 2011 -
Report Number:
A-0346-11-EA
Few companies seem to understand their existing model well, let alone how to design a new model that will be profitable, scalable, and scare off larger players in the same space. Four recent high-profile strategic battles provide lessons for small and midsize
companies in how to assess the strengths and weaknesses of their own business model and defend it against challengers.