Harnessing the Power Within: Using Your Employees to Help Deliver the Brand Promise
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Your company’s employees are its greatest brand advocates, but chances are, you’re not using them to their full potential.
Based on presentations made during the 2010 Corporate Image and Branding Conference, this report discusses how creating an internal branding model will help employees understand and connect to your core brand, then communicate that brand message to your customers. Three case studies included describe the innovative methods and programs companies have used to turn their employees into advocates.