Social Networking: How Companies Are Using Web 2.0 to Communicate with Employees

  • Authors:
    Sheri Rothman
  • Publication Date:
    November 2009
  • Report Number:
    A-0315-09-EA

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This Executive Action report is based on presentations and discussion that took place during the Corporate Communication and Web 2.0 Conference held by The Conference Board in May 2009. Companies are revamping their intranets to mirror the function and applications of social networking sites like Facebook and LinkedIn, and they are seeing benefits such as keeping work-related ideas inside company firewalls and increased employee engagement.

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