On The Record With Jose Antonio Fernandez Carbajal
Corporate Authorship TCB
Sign In to Download
Jose Antonio Fernandez Carbajal, chairman and CEO of FEMSA, a Mexico-based beverage company, discusses the challenges of Latin America’s emerging markets: global availability of managerial talent; the importance of cost control and pricing power; global difference in risk management; and intellectual property protection. According to Carbajal, believes the presence of businesses in new markets like Asia, China, India, or even Russia, requires new skills, including the ability to navigate various cultures.