The Global Luxury Market
Pamela N. Danziger
The Global Luxury Market offers a cross-cultural perspective on consumers' attitudes toward luxury and explores how those attitudes influence consumers in different markets. How do luxury consumers in different countries perceive luxury? How do they differ in their purchases? How important are material goods versus luxury experiences, such as travel and dining? What are the five personalities that typify the consumer no matter what their nationality?
The report summarizes the major findings of a survey conducted in seven countries — United States, United Kingdom, France, Germany, Italy, Japan, and China — and features detailed data and fresh insights into the latest trends in luxury spending. It includes key findings, data tables of specific survey results, demographics for the five luxury personalities identified by the author from survey data, plus trend analysis throughout.
- Trends in Affluence
- Attitudes about Luxury
- Spending on Luxury
- About Home, Personal, and Experiential Luxuries
- Challenges and Opportunities for International Luxury Marketers
- The Five Luxury Profiles
- Supplemental Data Tables
- Country Profiles