Citizenship and Sustainability: Doing Good Can Be Good for Business
Theresa Sullivan Barger
Corporate citizenship and sustainability (CC&S) is not just for large companies; small and mid-size firms are discovering that embracing CC&S principles is a smart business decision. CC&S policies can blunt public criticism: companies that were once denounced for their supply chain practices are now leaders in practices that ensure fair wages and working conditions. Leadership from the top coupled with meaningful involvement from employees is integral to CC&S success. Program challenges include measuring results, coping with limited financial and staffing resources, and aligning CC&S with business objectives.