Extending Your Brand to Employees Conference

Extending Your Brand to Employees Conference

Empower Employees to Transform and Revitalize Your Brand

16 - 17 May, 2013
Swissotel Chicago
Chicago, IL

16 - 17 May, 2013  — Extending Your Brand to Employees Conference
 

Download the full agenda.

Pre-Conference Workshops:

Top 10 Trends in Internal Brand Engagement and Communication
May 15, 2013

REGISTRATION 12:30–1 PM

Top 10 Trends in Internal Brand Engagement and Communication

WORKSHOP 1–5 PM

This interactive session will explore what’s new, what works, and how to navigate current approaches to seize the right opportunities for you through best-practice examples and thought-provoking peer discussions. The session will explore trending topics such as:

  • Creating purpose-driven communication with a clear line of sight between employees and the brand
  • Employing new forms of messaging for simplified, integrated, and meaningful communication that cuts through the clutter
  • Aligning the organization’s culture with the brand using a measured approach that sustains behavioral change
  • Harnessing the power of social media to foster authentic, business-focused internal communication and collaboration

Chris Gay, Principal, Bridge Consulting


Post-Conference Workshops:

New Internal Branding Programs: A Step-by-Step Framework for Implementation
May 17, 2013

LUNCH AND REGISTRATION FOR WORKSHOP ATTENDEES 12:30–1:30 PM

New Internal Branding Programs: A Step-by-Step Framework for Implementation

WORKSHOP 1:30–4:30 PM

This hands-on workshop will teach you:

  • An effective step-by-step framework for effective internal branding
  • How to create a message matrix, understanding the value of communicating the right message, to the right audience, at the right time
  • Methods for tactical planning and group brainstorming that yield greater employee participation and internal buy-in that are fun and engaging
  • Criteria and methods for measuring results
  • The process of creating an effective message architecture and experiential tactical plan for building a comprehensive internal message that is clear and understood, relevant and personal and suggests the right behavior one should adopt

Allan Steinmetz, Founder & CEO, Inward Strategic Consulting

 


Session sponsor

Bridge Consulting
Inward Consulting Group
Interbrand
Siegel + Gale
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