Extending Your Brand to Employees Conference
Empower Employees to Transform and Revitalize Your Brand
16 - 17 May, 2013
Swissotel Chicago
Chicago, IL
16 - 17 May, 2013
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Extending Your Brand to Employees Conference
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17 May, 2013
LUNCH AND REGISTRATION FOR WORKSHOP ATTENDEES 12:30–1:30 PM
New Internal Branding Programs: A Step-by-Step Framework for Implementation
WORKSHOP 1:30–4:30 PM
This hands-on workshop will teach you:
- An effective step-by-step framework for effective internal branding
- How to create a message matrix, understanding the value of communicating the right message, to the right audience, at the right time
- Methods for tactical planning and group brainstorming that yield greater employee participation and internal buy-in that are fun and engaging
- Criteria and methods for measuring results
- The process of creating an effective message architecture and experiential tactical plan for building a comprehensive internal message that is clear and understood, relevant and personal and suggests the right behavior one should adopt
Allan Steinmetz, Founder & CEO, Inward Strategic Consulting
