Corporate Image and Branding Conference
Connecting Your Organization to Tomorrow's Customers
31 January - 01 February, 2013
Westin New York at Times Square
New York, NY
31 January - 01 February, 2013
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Corporate Image and Branding Conference
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30 January, 2013
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Pre-Conference Seminar:
Social Media and Your Brand: Collaborating with Your Customers to Build Brand and Product Awareness
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30 January, 2013
REGISTRATION AND CONTINENTAL BREAKFAST 8–9 AM
WELCOME AND OPENING REMARKS 9–9:15 AM
Lee Hornick, Program Director, The Conference Board
A 9:15–10 AM
Managing Your Brand Image Through Social Media
Jen McClure, Senior Director, Social Media Strategy, Thomson Reuters
B 10–10:45 AM
Empowering Employees to Become Social Media Brand Ambassadors
Nathan Bricklin, Senior Vice President, Head of Wholesale Social Strategy, Wells Fargo
NETWORKING REFRESHMENT BREAK 10:45–11:15 AM
C 11:15 AM–NOON
Navigating the Social Media Landscape
Eric Hausman, Senior Group Manager, Public Relations, Target
NETWORKING LUNCHEON NOON–1 PM
D 1–1:45 PM
Influencing Customer Perceptions Using Social Media
Ashton Bothman, Social Media & Digital Communications Strategist, Juniper Networks
E 1:45–2:30 PM
What’s New in Social Media and How to Use it for Branding
Kevin Espinosa, Social Media Marketing Manager, Caterpillar Inc.
NETWORKING BREAK 2:30–2:45 PM
F 2:45–3:30 PM
Using Online Conversations and Customer Communities
John Bell, Global Managing Director, 360º Ogilvy
G 3:30–4:15 PM
Maximizing Brand Impact Using Social Media
Morgan Baden, Director, Social Media & Internal Communications, Scholastic
For speaking and sponsorship opportunities, please contact Mary Beth Reidy at marybeth.reidy@conferenceboard.org.
