Use: Placement and Clear Space

Our logo is the primary component of our global identity. We use it on all our visual communications, from business cards to exhibit banners. Much thought and research has gone into creating the right identifier. Following a few simple rules will help us use our logo properly and build enduring recognition for The Conference Board.

The Conference Board logo is vital to our brand — it’s our signature. Always give it as much white space as possible. Even in tight places, maintain a maximum amount of white space between the logo and other elements on the page. The minimum amount of space allowed is equivalent to the height of the letter "T" in the word "The." Never allow anything to crowd into this space.

The horizontal version is "primary"

Use the horizontal logo on all publications, presentations, signs and exhibits.

We place the primary, horizontal version of the logo at the top right of every publication, inside a horizontal band. Placement of the logo should be equal distance from the top and right margins and always maintain enough white space around the logo.

Secondary version for stationery

This secondary version, the only alternate format, is to be used only for The Conference Board stationery.

We center the secondary version of the logo on all stationery and on business cards, and place it on the left of envelopes and mailing labels.

The logos should never be printed smaller than 1.5" wide for the stacked version, the size used on business cards, or 1 15/16" wide for the horizontal version. Reproducing them smaller will cause the symbol and the letterforms to fill in, distorting the logo. Never reproduce these logos smaller than these sizes on screen applications, such as PowerPoint presentations and the Web. Use proportionally larger sizes in exhibits and signs— but, whatever the size, always include plenty of white space.

TCB Logo Colors

Our official corporate logo colors — developed to complement our logo — are TCB Blue (PMS 215), TCB Gray (PMS 424) and black. Our logo can also be reversed to white out of a solid TCB Blue, black, or any of the secondary TCB Bright colors. These are the only colors to be used when reproducing our logo or producing marketing or communications materials.

Our stationery features only TCB Blue and TCB Gray in a two-color application. Never print the two-color application on any colored background or field. A one-color application in TCB Blue or black may be used on any limited print situation or in a secondary communication.

Use the corporate color palette chart as a guide to color formulas when reproducing our colors in various media formats.