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Our Brand
The Conference Board brand is more than just a logo or a typeface — it's the embodiment of who we are and what we do. To build a powerful brand, we must speak in a distinctive, consistent voice to all of our audiences — whenever and wherever we reach them.
Whether our materials are created in-house or by an outside design firm, they should always support our brand strategy. Every publication should reinforce a single, unified look and feel that will prevent confusion in the marketplace and help our audiences understand who we are.
Nobody wants to slow down a project or add time to our ability to respond to our customers. What we want is to be sure that we practice what we preach—in all of our materials, from correspondence to publications. This toolkit is designed for us to create powerful communications that will help us build the strong brand that will benefit us all.
You can sum up our approach and style in two words: authoritative and accessible. The classic, dignified style we project is reflected in our publications and services. The clean, open look and feel of our publications and presentations makes our information accessible and easy to use. We're not pretentious or needlessly complex.
Note: The Conference Board is not to be abbreviated as "TCB" on any colateral materials intended for public viewing (print or internet). The use of the "TCB" abbreviation is intended for internal staff use only (as seen on the intranet).
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