Consumer Trends...Why People Shop Online

  • Authors:
    Lynn Franco
  • Publication Date:
    January 2004
  • Report Number:
    A-0081-04-EA

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Location, location, location may be the mantra of the real estate industry, but, when it comes to online retail, it seems to be mostly about price. A Consumer Internet Barometer survey of 10,000 households revealed that bargains are what drive the largest percentage of online purchases. Among online consumers who made a purchase in the last quarter of 2003, the greatest number did so because they found a better deal online than in a store.

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