This report presents the results of a survey of forty-five companies and in-depth interviews with corporate executives, on the goals, effectiveness, and importance of their customer data management programs.

Topics Covered:

• Beginning the Journey
• Collecting and Analyzing Data
• Moving from Models to Action
• Current Challenges, Future Solutions
• The Benefits of Sharper Metrics
• Defining Success
• Continuing the Journey

Special Features:

• Key Findings
• Extended Excerpts From 13 In-Depth Interviews