Reaching Out: Devising Individual Shareholder Programs
Sigrid U. Esser
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This report investigates how individual shareholders contribute to the development of a corporation, and how corporations can best attract and retain their retail shareholders. Based on the proceedings of a Working Group of leading U.S. companies and financial service providers as well as a survey of and interviews with Fortune 1000 companies, it also looks at how the trend toward individual ownership impacts key factors such as the company's stock price volatility and shareholder value.
The study finds that companies need to reach a greater and more diversified range of individual investors to build trust and obtain and retain capital, while interacting with them as a dynamic group of shareholders. What seems certain is that both shareholder services and the investor relations function will increasingly have to respond in concert to common challenges.