To succeed, corporations will have to place increasing value in their own intellectual and human capital, and realize that know-how and talent are the real sources of competitive advantage. This report, based on presentations at two major conferences on knowledge management, examines how to create a favorable environment for knowledge management and maximize the value of intellectual assets.

Topics covered:

• Approaches to Knowledge Management Implementation
• Knowledge Management in the Pharmaceutical Industry
• Highlighting Knowledge Management and Organizational Learning Programs in Employee Benefits Packages
• Valuing Intellectual and Human Assets
• Knowledge Workers as Intellectual Assets

Special features:

• insights from representatives of Barnett International, Cap Gemini America, Cranfield University School of Management, Lucent Technologies, Royal Bank of Canada, Saba, UCB Pharma, and Warner-Lambert Company
• a summary of the findings of a survey of 200 senior executives from 158 global corporations on how widespread knowledge management is and what corporate leaders will do in the future
• a page of "learning highlights"