Doing Good and Doing Well:Making the Business Case for Corporate Citizenship
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It is clearly possible for a business to make financial gains through being good, particularly through the impact on employee recruitment, retention and productivity, customer loyalty, and a positive public policy environment. However, it is equally possible to do all sorts of good things and see no financial gains, or worse, suffer financial losses as a result of taking one’s eye off the critical elements of business success. Securing a place in the first rather than the second scenario requires that a company embrace good corporate citizenship as an integral element of core business strategy rather than as an ad hoc add-on.