The Expanding Parameters of Global Corporate Citizenship

This report examines the increasingly complex world of global corporate citizenship, and describes the efforts of leading multinational practitioners to reconcile financial and societal goals. Among the major topics discussed are: the competing needs of shareholders and the community, the role of corporate citizenship in brand management, and the most likely corporate citizenship challenges in the new millennium. Participating organizations include Citigroup, Shell International Limited-London, Ford Motor Company, and The Centre for Tomorrow's Company.

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