Communicating For Global Competitive Advantage
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If companies want to win global competitive advantage faster than the competition, they need to communicate better than their competitors to all stakeholders, including employees, customers, investors, suppliers, and the media as well as have a global state of mind. Successful corporate communications people need to know how to obtain general, economic, and political information from around the world, and package in a way top management can understand. They also need to be able to handle merger and acquisition communications, competitive threat and crisis communications, the media, and the public.