Integrating Sustainability into Your Core Businesses—A Road Map

The successful integration of sustainability into a company's core business requires strategic and practical decision making throughout the organization. Business leaders must consider a range of questions, including:

• How to identify challenges/opportunities that are tied to sustainability?
• What sustainability strategies will create business value?
• How can sustainability strategies improve competitiveness?
• How can a company drive stakeholder engagement to define effective sustainability strategies and enlist their support?

The Conference Board Research Working Group on Integrating Sustainability into Your Core Business developed this report to help companies consider these questions and others as they incorporate sustainability fully into their organization's culture through a deliberate strategic planning approach.