Surprise! Chinese Consumers Are Not Americans: Savio Chan takes a close look at buying behaviors in the Far East

  • Authors:
    Vadim Liberman
  • Publication Date:
    April 2014
  • Report Number:
    TCBR147

To sell in China, you first have to realize that there’s a difference between selling in Shanghai and New York. In this Q&A, Savio Chan explains how businesses can better connect with Chinese consumers. For example, on Chinese traveling to the United States to shop: "What’s really interesting about them is that they will spend $99 to stay in a cheap hotel in New Jersey, but then when it comes to shopping, they will spend $7,000 in a shop on Fifth Avenue.… It’s because many Chinese will only spend on things that they can show off to other people.”

Pricing

The Conference Board Review (3 pgs)
Complimentary: Sign in or create an account to download.
  • Human Capital
  • Back to Top