Best of The Conference Board: Corporate Image and Branding

  • Publication Date:
    September 2013

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Topics We Discuss

Transforming Your Brand (42:48)
Russ Meyer, Global Strategy Director, Brand Development, Leadership, Siegel + Gale
Lisa Fawcett, Vice President, Global Marketing, CooperVision

Internal Branding: Creating a Winning Relationship With Employees (27:28)
Jeanne Trogan, Executive Director, Global Internal Communications, Dell

Megatrends: Driving Brand Growth in the Social Media Era (29:09)
Kathleen Shouldis, Vice President, IBM SWG NA, IBM Sales & Distribution, Software Sales
Nora Geiss , Director, Verbal Identity & Digital, Interbrand
Jonathan Salem Baskin, President , Baskin Associates, Inc.

Brand Engagement: Connecting Your Brand with Tomorrow’s Customer (19:09)
Anna Papadopoulos, Vice President, Integrated Media Services Prudential Financial



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