Beyond Buzz: Thinking About Feelings

  • Publication Date:
    July 2013
  • Report Number:
    TCBR130

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Good public relations is more than playing to people’s emotions. But connecting emotionally is the surest path to people’s rational faculties and the only way to ensure the information they need to make an intelligent decision actually reaches them. Particularly if they can see you only as the stereotype of a company behaving badly.

 

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