The 2011 Customer Loyalty Conference KeyNotes Report
Corporate Authorship TCB
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The keys to having loyal customers include knowing your customers personally, knowing what they want, and delivering it to them, sometimes before they even realize they want it. Companies also need to be authentic and understand who your internal and external customers are as people and as consumers to give them the right experience. Determine what you do that sets you apart from your competitors. This “point of differentiation” will help you reel in repeat customers.