Is It the Real Thing?
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Authors:
Paul F. Nunes
Christopher Donnelly -
Publication Date:
January 2010 -
Report Number:
TCBR35
Piracy goes far beyond the obvious and the malevolent, to products that you’d never expect would fall victim—B2B components as well as couture consumer goods. If your brand is worth anything at all, someone will surely try to steal it. And counterfeiting is a big problem for society as well as for the legitimate companies that each year lose hundreds of billions of dollars in sales.
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