Change of Heart

  • Authors:
    Matthew Budman
  • Publication Date:
    July 2011
  • Report Number:
    TCBR26

Wal-Mart keeps you guessing. Sure, we’re talking about the same union-busting steamroller that still bends entire national economies to its will and dictates the agenda for thousands of suppliers the world over. Its low-price-no-matter-what business model hasn’t changed a bit. But over the last several years, everything has changed for Wal-Mart—at least when it comes to environmental issues. And the ramifications are enormous: The world’s largest retailer is looking toward the next generation of shoppers through green-tinted glasses, making sustainability a cornerstone of the company’s future. And Wal-Mart, with its mammoth size and influence, is aggressively driving everyone to follow suit. Ed Humes, author of Force of Nature: The Unlikely Story of Wal-Mart’s Green Revolution, explains.

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