Get Social: A Guide to Creating Your Company's Social Media Strategy

  • Authors:
    Sheri Rothman
  • Publication Date:
    October 2011
  • Report Number:
    A-0359-11-EA

Most organizations realize the importance of participating in social media but do not have a formal plan on how to make the most of it.

This report discusses best practices when constructing a social media plan, such as the importance of "listening" tools, what to ask when devising a mobile app strategy, and the difference between a plan for B2B companies versus B2C, among others.


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Executive Action Report (6 pgs)
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