Opening up to Open Innovation

  • Authors:
    Howard Muson
  • Publication Date:
    August 2010
  • Report Number:
    CS_MM_8

Your company wants to get moving again, but your staff hasn’t come up with any great new ideas. Or, if you have a great new idea, you need help in developing or marketing it. What could be more alluring for a smaller company with limited resources than to call on the armies of outsiders found in online communities?technical experts, marketing professionals, customers, suppliers?who are eager to offer ideas and advice, often for a modest fee or reward?

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