The Role of Competitive Intelligence in Driving Growth

  • Authors:
  • Publication Date:
    April 2010
  • Report Number:
    TCBCP019

As companies emerge from a recession mentality they need to start priming for a return to growth. Expanding market share requires clear and accurate insights into your markets and those of your rivals. In other words an effective competitive intelligence program can uncover hidden opportunities to fuel that growth.

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