Corporate Brands: Meeting the Challenges of Changing Times
Sign In to Download
The economic crisis and the erosion of trust in governments and business means that corporate brands are more important than ever. Yet, thanks to the concomitant explosion of social media, controlling brand and message has never been harder for companies. This report, based on a September 2009 meeting of The Conference Board Council on Corporate Brand Management, discusses the challenges facing the corporate brand and what the new operating landscape—the new normal—will look like once the recession ends.
Member organizations can view the entire article by logging in and then clicking the download button on the right side of this page. If you are not a member and would like a copy please call Customer Service at 212 339 0345 (hours: 8:30 a.m.- 5:30 p.m. ET Monday-Friday) or e-mail at firstname.lastname@example.org