Managing Great Expectations: Reshaping Engagement Strategies to Address Stakeholders' Citizenship and Sustainability Concerns
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Authors:
William R. Blackburn -
Publication Date:
March 2008 -
Report Number:
A-0262-08-EA
It is critical that a company understand the Citizenship and Sustainability issues relevant to its products, services, and operations, and know how stakeholders perceive its responsiveness to those issues.