What Others Think of You Matters: Manage and Boost Your Corporate Reputation Using Social Media

  • Authors:
    Sheri Rothman
  • Publication Date:
    November 2007
  • Report Number:
    A-0251-07-EA

Podcasts. Blogs. Virtual Worlds. Today's media landscape is evolving, stretching far beyond traditional radio, television, and print, and the days of managing your company's reputation with just a press release are history. Now your customers are the ones defining your reputation. Consumer-generated media—also known as social media—has taken over, and if you don't take control, it will control you. So, how can you use social media to both track and enhance your corporate reputation?

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